TURNITIN Dr. I Made Bayu Dirgantara, S.E., M.M.: The Effects of Brand Equity, Price, and brand Proliferation on New Product Performance Through Product Trial: Evidence from FMCG Industry in Indonesia.
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The effects of brand equity, price, and brand proliferation on new product performance through product trial_ evidence from FMCG industry in Indonesia.pdf Download (2MB) |
Item Type: | Other |
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Subjects: | Publikasi |
Depositing User: | FEB Undip |
Date Deposited: | 07 Jun 2023 09:16 |
Last Modified: | 07 Jun 2023 09:23 |
URI: | https://doc-pak.undip.ac.id/id/eprint/23218 |
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